It is hard to believe that another year has come to pass with the VAMFF here in marvellous Melbourne, and no matter how prepared I am it nevertheless seems to creep up on me almost unexpectedly. But each year it also promises a new season of sartorial styles to contemplate as the weather cools and this year it did not disappoint.
My VAMFF adventure began with an Australian premiere screening of Christian Dior: The Refinement of a Lost Paradise (L’élégance du Paradis Perdu) at ACMI . As a nod to the House of Dior’s seventieth anniversary, and knowing that the National Gallery of Victoria NGV will be hosting a premiere exhibition later this year to commemorate this milestone, the documentary was a lovely prelude focusing on Christian’s early upbringing in Granville. An insightful piece, it showcased how his family and childhood home influenced and forged his path as a designer. This documentary is must see viewing for any one that has an appreciation for the iconic design house that single-handedly revolutionised fashion through the New Look, and managed to endure successfully as a brand long after its founders sudden passing sixty years ago. It was a lovely tribute to say the least, and an unexpected but welcomed gesture bestowed upon patrons after the screening by our hosts, ACMI, included a few samples of Dior perfumes to enjoy. A nice touch indeed.
The next stop on my VAMFF to do list was the Royal Exhibition Building to attend the premiere David Jones Gala runway in order to get a firsthand account of what to expect this season. I had never attended this runway event previously and unlike the other runway shows this was a little longer in terms of duration. Featuring the largest designer lineup of the festival, the showcase was rich in content, perfectly setting the tone of what we can expect to find in stores this Autumn-Winter for consumption.
Highlighting the talents of both local and international designers such as Thurley, Camilla and Marc, Alexander McQueen, Valentino and Scanlan and Theodore to name but a few, the show itself was a pulsating, visual treat set to the live performance by Paul Mac. Personal highlights and looks to steal for me this season included the gorgeous lace ensembles from Lover , Thurley, Alice McCall, Manning Cartell and Nicholas. I was also partial to the beautiful winter inspired florals from Camilla and Marc and the vibrancy of the Russian Doll inspired garments from Carla Zampatti. And to cap off the evening a new issue of Jones (David Jones in house magazine) was duly handed out to patrons for further inspection that would no doubt assist in sales.
Next on my must see was e-tailer Next UK’s Australian launch runway, featuring the lovely Rebecca Judd and Samantha Harris. Next Australia’s lineup was fun, affordable, on trend but most importantly totally wearable. Featuring mens, womens and kids wear my favourite featured items again would have to be their lace offerings which I found to be easy to wear for everyday and would no doubt be kinder on my purse.
In a similar vein as Next Australia, Myer’s in store runway was also good value. The second floor walk ways of the Bourke Street store were converted into a runway, giving all patrons both seated for the event and those who were actually shopping, a delightful peek into what is currently in store for purchase. Joining Myer ambassadors Jennifer Hawkins and Kris Smith on this merry go round parade was also Tim Robards, he of the Bachelor Australia fame which delighted many of the patrons in the crowd. And to add to the fun we were also gifted with a deluxe sample bag of goodies to road test which is always a bonus.
Concluding the spectacle of all the runway events I, along with my sister who was my partner in crime for the duration of the festival, also spent some time taking a leisurely wander about the VAMFF Plaza enjoying all the food and live entertainment on offer, as well as popping into the Priceline beauty salon where we were both treated to a wonderful makeup and hair styling session by the generous ladies at Priceline. A perfectly lovely way to end this adventure, until next time.
Welcome to the VAMFF
Ready for Dior at ACMI
Dior perfume goodies post screening
Jones featuring Karlie Kloss for Autumn
Ciao Bella, Lavazza coffee on offer at the Plaza
Quick selfie with my sister post Priceline makeovers and pre Next Australia runway
Loving this autumn inspired swing at the Mercedes stand in the Plaza
A bounty of goodies courtesy of Myer