Campaign for Wool…

I love Melbourne. There is always something going on in this town and last Friday was a perfect example of  just that. As I was stepping out of the Ian Potter Centre at Federation Square, I literally stumbled across sheep. Livestock that is, and what a sight it was in this urban setting. The installation was a part of a two-day exhibition at Federation Square that was promoting  Wool Week Australia and the global movement known as the Campaign for Wool.

What I saw was just one of the installations that were presented to help promote and educate consumers on the benefits of wool as an economical and sustainable commodity. I already had an awareness of its benefits and viability in the fashion and design industries but wasn’t fully versed in the Campaign itself. However, after milling around the displays and observing the variety of products that were manufactured with the natural fibre that is wool,  I found it was a rather educational distraction to say the least.

So on that note, if you are genuinely interested and wish to gain a more comprehensive understanding of this campaign I recommend you visit the Campaign for Wool website. It has a wealth of information that can shed a lot of light on this very relevant and worthy movement.

educating the next generation of designers about the benefits of using wool. – See more at:
The Campaign for Wool.
The Campaign for Wool.
A giant ball of wool...
A giant ball of wool…
Campaign for Wool installation at Federation Square.
Under the atrium….the installation.
Babes in arms...beautiful lambs on display.
Babes in arms…beautiful lambs on display.
Garments, homewares and furnishings...
Garments, homewares and furnishings…

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